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Insights into the online shopping preferences of the luxury goods customer
Online purchase of luxury goods is on the rise. In just five years the industry is projected to double. Is your business ready? Do you know what the average online luxury shopper expects, or how to protect yourself from risk in this market?
A subset of the 2015 Pulse of the Online Shopper™ Study, conducted by comScore Inc., provides insight into the online shopping habits of luxury goods (non-apparel) shoppers. These findings can help you stay on top of buyer motivations and online preferences allowing you to grow this channel of business.
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