The way consumers shop and interact with brands has evolved and omni-channel retailing is drastically changing the retail landscape. Consumers don’t just want a brick-and-mortar store or an online experience—they need both. In the new omni-channel shopping environment, consumers may visit a physical store in-person to see and feel the product, but then go home to buy online. Or, buy online and return to a store. As a result of these shifts in shopping behavior, retailers are going beyond traditional business models to thrive in an increasingly competitive marketplace.
Omni-channel retailing creates a huge opportunity to drive sales growth domestically and overseas, but it has its challenges. Serving many different customers all over the world results in a complex global network of customers, retailers, wholesalers and manufacturers of goods. And with so many moving parts, the risk of costly disruptions is high. To build a more resilient supply chain, retailers can protect their shipments against loss or damage anywhere in the world, no matter how they move or where they are in the supply chain with Flexible Parcel Insurance and UPS Capital Cargo Insurance.
And while there’s no question investing in omni-channel pays off, the initial dollars must come from somewhere. UPS Capital Cargo Finance and Global Asset-Based Lending can help. These innovative financing solutions allow companies to borrow against goods moving through their supply chain to increase liquidity and secure working capital.
Another issue facing retailers is the ability to securely accept payments made in-store and online. Customers today demand safe, convenient ways to pay whether it’s with credit cards, debit cards, gift cards or alternative forms of payments like PayPal®* or Google Wallet™** payment services. Offering these options is critical to reach the broadest market you can. That’s why UPS Capital offers UPS Capital® Merchant Services and alternative payment options so retailers can accept multiple forms of payment to increase customer satisfaction and boost revenue. All of these solutions, combined with credit card fraud protection can protect a retailer’s revenue and reputation.
Today’s retailers have to stay one step ahead to meet the constantly changing tastes of customers. UPS Capital has high-quality products and services that can help keep up with the latest industry trends so you can maximize opportunities.
1. Forrester US eCommerce Forecast 2013 to 2018
* PayPal is a registered trademark of PayPal, Inc.
**Google Wallet is a trademark of Google, Inc.
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