Holiday Tips for SMBs

Maximize Your Customer Service Strategy

Consumers expect a high level of customer service, so provide repeated opportunities for customers to share feedback and don’t skimp on post-sales follow-up. A lack of resolution support for stolen or damaged packages could cause customers to never shop at a retailer again. Enabling a more positive experience with shipping insurance can help.

Take Advantage of Holiday Deal Days

Holiday discount days, such as Black Friday, present great opportunities for SMBs to capture new customers and generate new revenue. But also take advantage of the days leading up to big shopping events when some early-bird consumers prefer to shop.

Empower Your Company with Platform Partnerships

Although large retailers continue to compete with SMBs for sales, they can also serve as viable resources if they position themselves as partners. The important thing you need to think about is how platform partnerships reflect your brand and empower greater levels of connection to customers.

In the end, it’s all about one thing: your customers and their experience!